Last updated on August 20, 2026.
Introduction
Lending Guide Experts, together with our affiliated companies, provides content via our Website and email communications. We also operate as a marketing and data company. In this capacity, we collect information that enables advertisers to target specific audience segments through various channels: online advertising, in-app placements, email marketing, telemarketing campaigns, and other promotional channels. Our marketing operations involve the collection, disclosure to third parties, and sale of individual consumer information, and we deliver advertising services that track consumer behavior across different websites and apps to serve targeted ads.
Each version maintains the key compliance elements (data collection, sharing, selling, cross-context behavioral advertising, and multiple advertising channels) while varying the tone and structure.
When you visit Lending Guide Experts, we collect personal information from you, and you may also provide information to us. This privacy policy addresses that information and explains our practices for its collection, use, maintenance, and disclosure. Our terms of service contain additional information about our website.
Read this policy carefully—it explains our policies and practices for your personal information. Don’t agree? Then please don’t use our website or sign up for our emails. Using this website or interacting with our other services means you accept this privacy policy.
What This Policy Covers And Third-Party Links:
Lending Guide Experts and other websites, even those linked from our site, operate as separate entities with independent privacy practices. We have no control over nor responsibility for their handling of personal information. We encourage you to review the privacy policies of any websites you access through links from Lending Guide Experts.
We May Collect Your Personal Information In The Following Ways:
Through this website, we gather information you voluntarily provide, including your name, email address, phone number, mailing address, and any information submitted on an inquiry form. The information you provide may be combined with additional data obtained from affiliates and marketing or advertising partners, along with other third-party data providers. Some of these providers are entities that have obtained your personal information from their own services. We also automatically collect certain information using cookies and other tracking technologies to support analytics and advertising. See below for more information.
Categories of Personal Data We Collect:
“Personal information” means any information, in any form, that is created, collected, received, maintained, or shared in connection with the Company’s business and that identifies, relates to, describes, or can reasonably be linked, directly or indirectly, to an identifiable individual or household.
When you subscribe to the Lending Guide Experts, you will be asked to provide personal information such as your name, date of birth, street address, e-mail address, and phone number. We also collect information through cookies and similar technologies, including IP address, imprecise geolocation (inferred from your IP address), device identifiers, timestamps, browsing activity, and click-through behavior. In addition, we may obtain information relevant to advertising from data brokers or publicly available sources, such as demographic details, interests, past locations, or purchase history. We may also collect limited categories of sensitive personal information, including race/ethnicity or location data, where relevant to marketing efforts. Please see “Your Privacy Rights” below for details on how to exercise your rights.
In the past twelve (12) months, we have collected the following data categories, as defined in California law:
- Identifiers;
- Personal information categories listed in California Customer Records Statute (Cal. Civ. Code. § 1798.80(e));
- Protected classification characteristics under California or federal law;
- Internet or other similar network activity;
- Commercial Information;
- Professional or Employment-Related Information;
- Imprecise geolocation data;
- Inferences drawn from other personal information.
This information may be sold or shared with our affiliated companies and third-party partners for marketing and advertising purposes. You may opt out of the sale or sharing of your personal information at any time by visiting here or calling 844-996-3749.
Use of Sensitive Personal Data
We do not directly collect Sensitive Personal Information, including information related to race or ethnicity, religious beliefs, precise geolocation, LGBTQ+ status, health conditions, financial account details, or citizenship status. However, we may indirectly collect information through automated technologies such as cookies regarding your interactions with web pages, which could suggest interest in sensitive topics or affiliation with certain groups. For instance, visiting pages focused on a particular ethnicity or health-related topic may imply interest in those subjects. We do not draw such inferences ourselves, but our affiliated companies or other third parties with whom we share information may do so. Where state or local laws restrict the collection of Sensitive Personal Information without consent, our affiliates will refrain from making such inferences. We do not collect or use personal information relating to individuals under the age of 18.
How We Use Personal Information
The personal information we collect is used to send you newsletters that you request and to send marketing messages to you by email or through other channels. We also may share personal information with our affiliates and other companies who may send you marketing messages by email or other channels also. You can opt out from these uses by clicking here. Some of our uses of your personal information are called “cross context behavioral advertising” under certain state privacy laws.
Data Sharing
We sell and/or share your personal information with our affiliates and partners for marketing purposes, including cross context behavioral advertising. We also share this information with companies who provide services for us, including services related to cross context behavioral advertising, analytics, fraud detection, web hosting, data security, or similar services. We contract with any third parties who have access to the personal information we share to ensure that they use appropriate information security measures and comply with laws. We may also share personal information if required by law (e.g. in response to a subpoena or court order), or to protect a person’s health or safety.
We may share personal information when required to do so by law, including with law enforcement agencies, regulators, courts, government authorities, or other third parties, to comply with legal obligations, respond to lawful requests, protect the rights, safety, or security of individuals, or enforce our terms of use and related agreements, including billing and collection matters. Personal information may also be disclosed in connection with a corporate transaction, such as a merger, sale, reorganization, dissolution, bankruptcy, or similar event, where user information is transferred as part of the business assets.
We may share personal information with third parties when you have agreed to such sharing, including for purposes explained to you at the time you submit the information or described in this privacy policy.
Personalized Advertising, Data Sharing, and Analytics
This website shares personal information with third parties who show you advertisements on this or other websites and also perform analytics and reporting about the performance of those advertisements. These companies (which may include data brokers) collect information about the websites you visit and the web pages and advertisements you view or interact with, and may combine this with personal information from other sources or share it with other third parties (this is also known as “cross-context behavioral advertising”). We (or our partners) collect your IP address, date and time of interaction, your Internet Service Provider (ISP), and the browser type and version you use to visit this website. This information may be combined with other personal information and used to deliver advertising from us or from other companies through email, on apps or websites, or through social media sites. We also use personal information to analyze interactions with this site and the advertisements we display so we can continue to improve them.
Cookies, Pixels and Similar Technologies
At this site, we use cookies and similar technologies to: (1) operate our site, (2) perform analytics and tracking to improve the user experience, (3) display personalized content and advertisements, and (4) monitor engagement with ads and other communications. Cookies are unique IDs that our server sends to your browser that allow your browser to be recognized when you visit certain websites. You can limit some or all cookies in your browser settings and you can also delete the cookies on your browser at any time. If you use a browser-based “do not track” setting, this may cause an “opt-out cookie” to be set on your browser, which blocks additional data collection.
Our Website uses several types of tracking technologies to automatically collect information. These technologies include cookies, which are small files saved to your computer’s hard drive. While you may choose to disable cookies through your browser, certain areas of the Website may not function properly as a result. If cookie settings are not adjusted, cookies will be placed during Website visits.
We may also use Flash cookies to store information about your preferences and interactions with the Website. Flash cookies operate independently from browser cookie controls, and instructions for managing them can be found on Adobe’s website.
We also use web beacons, pixel tags, and similar technologies embedded in our Website, emails, and affiliated platforms to track user engagement, verify system performance, and compile usage analytics.
Privacy Preference Signals: Global Privacy Control and Do Not Track
We recognize and process Global Privacy Control (“GPC”) signals and other universal opt-out preference signals as valid requests to opt out of the sale and sharing of your personal information. When we detect these signals from your browser or device, we will automatically opt you out of the sale and sharing of your personal information associated with that browser or device, without requiring account creation or additional verification. We do not and do not want to track every site you view on the Internet. As noted above, you can block or delete certain cookies at any time using the cookies settings in your browser. If you opt out or use a browser-based “do not track” setting, including the GPC this will cause an opt-out cookie to be set on your browser to block certain cookies from further data collection. If you later delete this opt-out cookie or alter your GPC browser settings, automated data collection may re-start.
Your Privacy Rights:
You may exercise your privacy rights by completing the web form here, or by calling us at 844-996-3749 (you will be asked to leave a message). You may: (1) obtain a description of how we collect and use personal information (this Privacy Policy), (2) opt out of our sale or sharing of your personal information with other companies, (3) receive a copy of your personal information, (4) request that we delete your personal information, and (5) make other requests relating to your personal information. If you still have questions or concerns, please email at the address provided below. You may also have the right to appeal to state or federal privacy supervisory authorities if we are unable to resolve your issue.
If you would like to log complaints, please see below for contact information:
For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.
Before responding to a privacy rights request, we must verify that the request is made by the individual whose information is at issue or by an authorized agent. Requests must include enough information to confirm identity and clearly describe the action requested. You are not required to create an account to submit a request, and any personal information provided will be used only to confirm identity or handle the request. Your verifiable request will be addressed within 45 days. If we need more time to respond, we will send you written notice within the first 45 days explaining why and how long the extension will be, up to a maximum of 45 additional days.
Should we deny a request as allowed by law, you may appeal that determination or contact us with any questions about our privacy practices using the details below. In certain jurisdictions, you may also have the right to contact a governmental privacy authority. We do not discriminate against individuals for exercising their personal data rights.
Children’s Data Policy
Our site may be used only by individuals aged 18 and older. We do not knowingly collect or process personal information from anyone under the age of 18. We will remove any personal information relating to an individual under if we become aware that it has been submitted to us in violation of our policy.
Information Security
We protect personal information using technical, organizational, and physical security measures designed to adapt to evolving threats. We have policies and procedures, employee training, and system-based monitoring. We also audit our practices and train our staff regularly to ensure consistency and adapt to changing technology and threats to data.
How Long We Retain Personal Information
We retain personal information for as long as necessary to fulfill the purposes described in this policy, including our marketing and advertising services, legal compliance, and dispute resolution. Data that is no longer required for these purposes is deleted or anonymized in accordance with our internal data management practices.
Changes To This Privacy Policy
We may modify or update this Privacy Policy at any time, without prior notice. The revised policy will apply from its listed effective date. You should review this Policy from time to time to stay current on our collection, use, and sharing of personal information.
U.S.-Based Website and Data Processing
This site and our technical infrastructure are located in the United States, and are intended for use only by users in the United States. By visiting this website, you acknowledge and agree that your personal information will be stored and processed in the United States, subject to the laws of the United States.
Website Contact Information
For more information or for any issues, please email us at [email protected] or 364 E MAIN ST Box 361 MIDDLETOWN Delaware 19709 US.